Designat scale.

Head of Design & Research at Kroo Bank.
Formerly at Sony, Samsung and Nokia.

Author of “Design Management: Create, Develop, and Lead effective Design Teams”.

My mission is to use design to unlock business value.

My mission is to harness the transformative potential of design and strategically apply it to unlock tangible business value. I aim to drive sustainable growth and competitive advantage through innovation and user-centric solutions.

Andrea Picchi - Design Leadership at Scale
Andrea Picchi - Design Leadership at Scale

Speaking engagements.

I regularly participate in speaking events aimed at elevating the global design maturity level, contributing to positive transformations and advancements within the field.

Scale design beyond the design team.

People

Process

Product

Andrea Picchi - Design Management: Create, Develop, and Lead Effective Design Teams
Andrea Picchi - Design Management: Create, Develop, and Lead Effective Design Teams
Andrea Picchi - Design Management: Create, Develop, and Lead Effective Design Teams

My latest book.

Design Management: Create, Develop, and Lead Effective Teams.

Effective design management is vital in these times of complexity and fast change in organizations. Yet, the available literature is insufficient, predominately informative, not research-based, and not actionable.
Design Management, however, fills that gap, offering a unique and comprehensive guide to the behavioural abilities required to create, lead and manage high-performing design teams using a systemic, context-agnostic, and, therefore, repeatable approach.