Sopwell House (St. Albans, United Kingdom). The Evolution of Retail Experience. In this keynote, we will introduce how the retail landscape is changed and what are the implications for small and big companies.

This session will explore:

• Understand the psychological foundation of customers’ behavior and its interplay with the different types of value.
• Introduce how to use design thinking to uncover the full spectrum of values at the foundation of our life.
• Present how to create meaningful omnichannel experiences and develop longlasting customer relationships.