Andrea Picchi - Designer, Mentor, Evangelist
Andrea Picchi - Designer, Mentor, Evangelist

Andrea Picchi
Designer, Mentor, Evangelist

The 3 Dimensions of Design: Scaling a Human-Centered Practice across the Organization – UX Live 2017

Cavendish Conference Centre (London, UK). The 3 Dimensions of Design: Scaling a Human-Centered Practice across the Organization. It’s undeniable that the role of design grew in many companies around the globe, but very few were able to succeed in the journey of embedding design into the day-to-day operations. While every company represents a unique challenge, there is a common factor behind this widely experienced struggle. The
fundamental misunderstanding regarding what design is, and what it requires to establish, nurture, and grow its practice is the primary factor behind this struggle. In this lecture, we will break down the concept of “design” and the act of “designing” and we will map the results on a framework that can facilitate the journey of embracing design at scale as a core competency across the organization.

Andrea Picchi - UX Live 2017Andrea Picchi - UX Live 2017 Sketchnote
The talk’s sketchnote has been designed by Chris Spalton (Twitter: @ChrisSpaltonof).