Andrea Picchi - Designer, Mentor, Evangelist
Andrea Picchi - Designer, Mentor, Evangelist

Andrea Picchi
Designer, Mentor, Evangelist

The 3 Dimensions of a Design-Driven Company – Design Driven Podcast

The 3 Dimensions of a Design-Driven Company. In this episode of “Design Driven”, Andrea Picchi will analyze why design still struggling inside the vast majority of organizations, why is design vastly misunderstood among business people and sometimes among designers too, and more importantly, why design, with the exclusion of few companies, is still far from being organically part of any organization’s DNA.

A complex set of factors are involved in this dynamic, but the key ones are deriving from the unclear notion of culture, the misinterpretation of the practice and benefits of design, and the misunderstanding of its core essence and objective.
Woefully, this scenario is undermining the growth of many designers and ultimately the adoption of design as a powerful business tool.

In this episode, Andrea will also analyze and decompose design as a discipline and a mindset, and we will illustrate how to adopt it, nurture it, and scale it across an entire organization.