Radisson Blu Hotel (Berlin, Germany). Organizational Transformation through Design Thinking and User-centric Approach. In this panel, we discussed how to approach an organizational transformation using design thinking. Following some of the driving questions of the session:

• Logic & Strategy vs. Emotion & Intuition.
• Design Thinking vs. Design Feeling.
• Creating experiences for humans.
• Long-term organizational value.
• The future of design innovation: What to expect? How to prepare?

We all shared our experiences and we introduced some core principles that every large-scale changing program must include to change an organization at its core.