Andrea Picchi - Designer, Mentor, Evangelist
Andrea Picchi - Designer, Mentor, Evangelist

Andrea Picchi
Designer, Mentor, Evangelist

Organizational Transformation through Design Thinking and User-centric Approach – Annual Design Thinking Summit 2018 Panel

Radisson Blu Hotel (Berlin, Germany). Organizational Transformation through Design Thinking and User-centric Approach. In this panel, we discussed how to approach an organizational transformation using design thinking. Following some of the driving questions of the session:

  • Logic & Strategy vs. Emotion & Intuition.
  • Design Thinking vs. Design Feeling.
  • Creating experiences for humans.
  • Long-term organizational value.
  • The future of design innovation: What to expect? How to prepare?

We all shared our experiences and we introduced some core principles that every large-scale changing program must include to change an organization at its core.

Andrea Picchi - Annual Design Thinking Summit 2018 Panel