Andrea Picchi, Design, Mentor, Evangelist at Sony Mobile Xperia

Human-Centered Business


Connecting people’s needs with business opportunities.
Implementing Design Thinking, Design Doing, and Design Culture in the company’s fiber embodying and establishing human-centered principles and best practices with the goal of propelling innovation and humanizing technology.

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Abductive Thinking


Switching between an high-level holistic, and a low-level operational mode.
The holistic mindset captures the big picture during the problem definition or reframing phase while the operational mindset processes the fine details demanded by the solution.

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Andrea Picchi, Design, Mentor, Evangelist at Virgin Media
Andrea Picchi, Design, Mentor, Evangelist at Ryanair

Cognitive & Scientist Storytelling


Grounded in the roots of cognitive psychology and computer science and inspired by a deep passion for people and storytelling.
Storytelling is always my preferred way to communicate, an ancient craft that in our modern world can be used to deliver solutions and ideas in a way that are resonating to both mind and heart.

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Design Maturity


Acquired working with, and for, some of the most mature companies in the design space like Apple, Google, Samsung, Nokia, and currently Sony.
Recently, I also have led the redesign of the new Ryanair ecosystem and the rise of the Artificial Intelligence-based company Babylon Health.

Andrea Picchi - Apple
Andrea Picchi - Google
Andrea Picchi - Samsung
Andrea Picchi - Nokia
Andrea Picchi - Ebay
Andrea Picchi - Sony
Andrea Picchi - Nike
Andrea Picchi - Ryanair
Andrea Picchi - Virgin Media


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