Embedding Design Thinking at Sony to Accomplish Business Strategy – UX Strat 2017
Tobacco Theatre (Amsterdam, Holland). Embedding Design Thinking at Sony to Accomplish Business Strategy. The adoption of design thinking has been widely debated inside the design and business community, but very few groups had approached the process with a human-centric approach that is able to consider both cognitive and social psychological requirements.
In this keynote, we will address the issue of defining an empirical framework and a strategy, supported by psychology findings and corroborated by direct experiences, that is able to catalyze and measure the adoption of design thinking emphasizing the human and organizational implications that a change of this magnitude implies.
We will also argue that promoting and supporting organizational change is an adaptive challenge that requires counter-intuitive timings in order to support both designers, and non-designers’ minds through an inevitable state of disequilibrium.
The talk’s sketchnote has been designed by Chris Spalton (Twitter: @ChrisSpaltonof).