Building A Cohesive Omnichannel Strategy – eTail Europe 2019 Panel
QEII Conference Centre (London, United Kingdom). Building A Cohesive Omnichannel Strategy. In order to execute an omnichannel strategy, you must align your channels for seamless user experience, but this does not mean that all of the channels will function the same way. This session will explore:
• Understanding which channels your customers prefer for specific activities like discovering, browsing, searching or purchasing.
• Optimizing your channels for the specific functions that your customers prefer them for.
Creating a seamless experience that makes the most of each of your unique channels by acknowledging their individual strengths, weaknesses, and potentials.