Institucion Ferial de Madrid (Madrid, Spain). Beyond Omnichannel toward the Future of Retail. The eCommerce paradigm has undergone a profound change during the last decade. The development of technology expanded our ecosystems, and the creation of new models of interaction reframed our priorities and expectations as a customer.

In this new landscape, inhabited by a new breed of mindsets, companies need a novel strategy to generate tangible value and therefore develop sustainable business models.
In this session, we will understand how the evolution of the business paradigm of retail impacted the development of your strategy. We will then understand how the new psychological foundation of consumer behavior affected the perception of your brand experience. We will, in the end, understand how to shape your company to remain profitable, navigating the new eCommerce business.