Andrea Picchi - Designer, Mentor, Evangelist
Andrea Picchi - Designer, Mentor, Evangelist

Andrea Picchi
Designer, Mentor, Evangelist

A Cognitive Approach to Ecosystem Design – UX Poland 2015

Dramatic Theatre (Warsaw, Poland). A Cognitive Approach to Ecosystem Design. Until recently, design models for online products considered only the computer or mobile phone as a standalone platform. In our increasingly connected world, people own multiple kind devices and are already using them together, switching between them, in order to accomplish a single goal.
These devices relate to one another in a variety of ways and together can form powerful ensembles that can better assist people in achieving their goals. This is a new scenario where designers need to start looking at multiple devices as part of a bigger ecosystem, rather than treating them as single entities.

In this keynote, we will see how in this ecosystem, devices can relate to one another in a variety of ways, and how in this scenario, the context can play a fundamental role in every user experience session.