Vision and Beliefs

I live and breathe Mobile & Wearable

Andrea Picchi Mobile User Experience Designer

I have an healthy disrespect for the impossible and currently as Head of Mobile & Wearable UX at Ryanair my ultimate goal is to revolutionise the travel industry redefining how people experience travel designing a brand new kind of ecosystem.

My approach to design is based on fundamentals of human cognition and perception; there is no UX for me because everything is UX.

More About Me

Technical Skill

20 years of experience in ux and ui with mobile and wearable devices

Andrea Picchi Mobile User Experience Designer

With almost 20 years of experience in the UX and UI field, and almost 5 years in heading departments and leading teams I can offer a rare and unique combination of Humanistic (Cognitive and Social Psychology), Scientific (Computer Science and Programming), and Management skills very unusual among professionals in my field.

This mixed background equips me with a rare strategic and technical overview of the Design and Development process along with a profound grasp of project and product details.

My Portfolio

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Work Experience

Head of Mobile & Wearable UX

I spent my entire career implementing and evangelising UX principles and best practices with diffrent kind of roles. Recently as Head of Mobile & Wearable UX at Ryanair but also as Lead Mobile UX Designer at Paddy Power and User Experience SME (Subject Matter Expert) for Samsung Mobile and Nokia.

My Portfolio

Andrea Picchi Mobile User Experience Designer