I live and breathe Mobile
I believe in teams that define a clear vision and design experiences not merely features where everything from the initial product idea to its final release is about User Experience. There is no UX for me because everything is UX.
I believe in articulate the vision starting from why and only then define what and how because this is the only approach that guarantee to create a strong deep bond with the peoples: employees and users.
My vision of a Team is based on a conjunction between a cognitive approach to ux design and an agile approach to development where user validation play a fundamental role in every week of the sprint.
20 years of experience in mobile, ui, and ux design
With almost 20 years of experience in the UX and UI field, and almost 5 years in heading departments and leading teams I can offer a rare and unique combination of Humanistic (Cognitive and Social Psychology), Scientific (Computer Science and Programming), and Management skills very unusual among professionals in my field.
This mixed background equip me with a rare strategic and technical overview of the Design and Development process along with a profound grasp of project and product details.
Senior and Lead UX-UI Designer, Head of Mobile
In the past I worked as Senior and Lead Mobile UX-UI Designer and Head of Mobile (UX+DEV). My ultimate goal is to head a team in a company that truly believe in ux and shape products that can redefine how people experience digital.
I’m currently working as Senior Mobile UX Architect for brilliant Paddy Power’s UX Team leading the UX process in an Agile SCRUM environment for their latest mobile native sportsbook products.