is to fill the gap between Design and Business implementing Design Thinking and Design Doing at the higher level in the company embodying and establishing design-driven principles and best practices with the goal of nurture innovation and humanise technology.
Cognitive and Computer Scientist
in the synergy between the empathy-based problem-solving protocol of the Design Thinking and the evidence-based research protocol of the Scientific Thinking. My approach to design is based on fundamentals of cognition supported by a scientific approach to research and data analysis.
Holistic and Operational Thinking
and bring skills from cognitive psychology and computer science in conjunction with a passion for UX and Human Centered Design, brand management and marketing sensibility to my teams and my projects.
I am well versed with consumer product strategy, user research, information architecture and interaction design, industrial design and ergonomics, visual and graphic design.
with, and for, some of the most mature companies in the design space like Apple, Google, Samsung, Nokia, and Sony.
Recently, I have led the redesign of the new Ryanair ecosystem and the rise of the Artificial Intelligence-based company Babylon Health.