Design-Driven Business
My mission
is to fill the gap between Design and Business implementing Design Thinking at the higher level in the company embodying and establishing design-driven principles and best practices.
Cognitive and Computer Scientist
I believe
in the synergy between the empathy-based problem-solving protocol of the Design Thinking and the evidence-based research protocol of the Scientific Thinking. My approach to design is based on fundamentals of cognition supported by a scientific approach to research and data analysis.
Holistic and Operational Thinking
I combine
skills from cognitive psychology and computer science in conjunction with a passion for UX and Human Centered Design, brand management and marketing sensibility to my teams and my projects.
I am well versed with consumer product strategy, user research, information architecture and interaction design, industrial design and ergonomics, visual and graphic design.
Strategic Thinking
I worked
with, and for, some of the most mature companies in the design space like Apple, Google, Samsung, Nokia.
Recently, I have led the redesign of the new Ryanair ecosystem and the rise of the Artificial Intelligence-based company Babylon Health.
