is to connect people’s needs with business opportunities.
implementing Design Thinking, Design Doing, and Design Culture at the higher level in the company embodying and establishing human-centered principles and best practices with the goal of humanizing technology and innovate.
is shaped by the continuous switching between an high-level holistic, and a low-level operational mode.
The holistic mindset is able to capture the big picture during the problem definition or reframing phase while the operational mindset is able to process and deliver the fine details demanded by the solution.
Cognitive & Scientist Storytelling
are grounded in the roots of cognitive psychology and computer science and inspired by a deep passion for people and storytelling.
Storytelling is always my preferred way to communicate, an ancient craft that in our modern world can be used to deliver solutions and ideas in a way that are resonating to both mind and heart.
with, and for, some of the most mature companies in the design space like Apple, Google, Samsung, Nokia, and currently Sony.
Recently, I also have led the redesign of the new Ryanair ecosystem and the rise of the Artificial Intelligence-based company Babylon Health.