Andrea Picchi, Design, Mentor, Evangelist at Sony Mobile Xperia

Design-Driven Business

My mission

is to fill the gap between Design and Business implementing Design Thinking, Design Doing, and Design Culture at the higher level in the company embodying and establishing design-driven principles and best practices with the goal of nurture innovation and humanize technology.

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Cognitive and Computer Scientist

I believe

in the synergy between the empathy-based problem-solving mindset of the Design Thinking and the evidence-based research protocol of the Scientific Thinking. My human-centered approach to design is based on fundamentals of cognition informed by a scientific approach to qualitative and quantitative research and analysis.

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Andrea Picchi, Design, Mentor, Evangelist at Virgin Media
Andrea Picchi, Design, Mentor, Evangelist at Ryanair

Holistic and Operational Thinking

I combine

and bring skills from cognitive psychology and computer science in conjunction with a passion for UX and Human Centered Design, brand management, and marketing sensibility to my teams and my projects.
I am well versed with consumer product strategy, user research, information architecture and interaction design, industrial design and ergonomics, visual and graphic design.

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Strategic Thinking

I worked

with, and for, some of the most mature companies in the design space like Apple, Google, Samsung, Nokia, and Sony.
Recently, I have led the redesign of the new Ryanair ecosystem and the rise of the Artificial Intelligence-based company Babylon Health.

Andrea Picchi - Apple
Andrea Picchi - Google
Andrea Picchi - Samsung
Andrea Picchi - Nokia
Andrea Picchi - Ebay
Andrea Picchi - Sony
Andrea Picchi - Nike
Andrea Picchi - Ryanair
Andrea Picchi - Virgin Media


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