Few people think about it or are aware of it.
But there is nothing made by human beings that does not involve a design decision somewhere.
therefore I design
I’m a problem-solver that use a human-centered, data-informed process to solve meaningful problems at the intersection of people, technology, and business needs.
I’m motivated by big, complex problems and bold visions, that are aiming to improve people’s life and by an environment that challenges me and pushes me out of my comfort zone. There is no grow inside your comfort zone.
I believe in design
Good design is good business.
In the past 20+ years, I’ve challenged my design mindset in many different contexts: from gaming, gambling, and e-commerce to telecommunication, healthcare, and travel, among others.
In the past 10+ years I have been focusing on developing design at scale leading and motivating teams, and personally contributing to the creation of integrated multi-device experiences.
I believe in the design’s ability to improve people’s life.
I put people first
My focus is on shaping and inspiring an environment that makes people feel safe, and that engenders trust, creativity, and cross-collaboration.
Safe to take risks, to explore uncharted territories and to make bold decisions that make the difference between being good and being insanely great!
People with passion can change the world for the better; that’s why people are always coming first in my world. Always.
I’ve worked with, and for, some of the most mature companies in the design space like Apple, Google, Samsung, Nokia, and Sony to name a few.
Recently, I have led the redesign of the new Ryanair digital and physical ecosystem and the creation of its Design Lab. Furthermore, I’ve contributed to the rise of the Artificial Intelligence-based company Babylon Health helping it to win numerous UK awards and to enter the Fortune’s World Top 50 AI Companies list.