Few people think about it or are aware of it.
But there is nothing made by human beings that does not involve a design decision somewhere.
Co-founder of IDEO.
therefore I design
Problem-solving is deeply rooted in human nature. I’m a problem-solver that use a human-centered, data-informed process to solve meaningful problems at the intersection of people, technology, and business needs.
I’m motivated by big, complex problems and bold visions, that are aiming to improve people’s lives and by an environment that challenges me and pushes me out of my comfort zone and forcing me to grow.
I believe in design
Design is a mindset, and designing is the practice of generating value through problem-solving.
In the past 20+ years, I have challenged my design mindset in many different contexts: from gaming, gambling, and e-commerce to telecommunication, healthcare, and travel, among others.
In the past 10+ years I have been focusing on developing a human-centred approach to business at scale leading and motivating teams, and personally contributing to the creation of product and services used by millions of people worldwide.
I put people first
People with passion can change the world for the better.
My focus is on shaping and inciting an environment that makes people feel safe, and fulfilled. Safe to take risks, to explore uncharted territories and to take bold decisions that can make the difference between being good and being insanely great.
A human-centred environment that engenders trust, propels creativity, and promote cross-collaboration redefining the boundaries of problem-solving.
I’ve worked with, and for, some of the most mature companies in the design space like Apple, Google, Samsung, Nokia, and Sony to name a few. Recently, I have led the redesign of the new Ryanair digital and physical ecosystem and the creation of its Design Lab. Furthermore, I’ve contributed to the rise of the Artificial Intelligence-based company Babylon Health helping it to win numerous UK awards and to enter the Wired and Fortune’s World Top 50 AI Companies list.