Andrea Picchi – Design, Mentor, Evangelist | Andrea Picchi | Designer, Mentor, Evangelist.
Andrea Picchi | Designer, Mentor, Evangelist.
mobile, wearable, iot, ux design, ui design, andrea picchi, smartphone, smartwatch

Vision and Beliefs

I live and breathe Design

Andrea Picchi Mobile User Experience Designer

With a healthy disrespect for the impossible, I live and breathe design. I believe in the synergy between the creativity of the Design Thinking and the pragmatism of the Lean and Agile methodologies.

My approach to design is based on fundamentals of human cognition and perception; there is no UX for me because everything is UX.

More About Me

Technical Skill

20 years of experience in Product and UX-UI design

Andrea Picchi Mobile User Experience Designer

I have 20 years of experience in UX-UI and product design field. In the past 5 years I have been leading and motivating teams, and personally contributing to the creation of integrated multi-device experiences.

I bring skills from cognitive psychology and computer science in conjunction with a passion for UX and Human Centered Design, brand management and marketing sensibility to my teams and my projects.

I am well versed with consumer product strategy, user research, information architecture and interaction design, industrial design and ergonomics, visual and graphic design.

My Portfolio


Work Experience

Designer, Mentor, Evangelist

My main focus is on filling the gap between Design and Business implementing the Design Thinking at the higher level in the company and evangelising UX principles and best practices.

Recently I was working as Head of UX-UI but I also worked as Head of Mobile & Wearable UX at Ryanair and as Senior Lead Mobile UX Designer at Paddy Power and Lead User Experience SME (Subject Matter Expert) for Samsung Mobile and Nokia.

My Portfolio

Andrea Picchi Mobile User Experience Designer