Few people think about it or are aware of it.
But there is nothing made by human beings that does not involve a design decision somewhere.
Co-founder of IDEO.
therefore I design
Problem-solving is deeply rooted in human nature. I’m a problem-solver that uses a human-centered, data-informed process to solve meaningful problems at the intersection of people, technology, and business needs.
I’m motivated by big, complex problems and bold visions that aim to improve people’s lives and by an environment that challenges me and pushes me out of my comfort zone, and forces me to grow continuously.
I believe in design
Design is a mindset, and designing is the practice of generating value through problem-solving.
In the past 20+ years, I have challenged my design mindset in many different contexts: from gaming, gambling, and e-commerce to telecommunication, healthcare, and travel, among others.
In the past 10+ years, I have been focusing on developing a human-centered approach to business, leading and motivating teams, and personally contributing to the creation of experiences that touched millions of people worldwide.
I put people first
People with passion can change the world for the better.
My focus is on shaping and inciting an environment that makes people feel safe and fulfilled. Safe to take risks, explore uncharted territories, and make bold decisions that can make the difference between being good and insanely great.
A human-centered environment that establishes psychological safety and builds trust, propels creativity and promotes cross-collaboration redefining the boundaries of problem-solving.
I’ve worked with, and for, some of the most mature companies in the design space like Apple, Google, Samsung, Nokia, and Sony, to name a few. Recently, I have led the redesign of the new Ryanair digital and physical ecosystem and the creation of its Design Lab. Furthermore, I’ve contributed to the rise of the Artificial Intelligence-based company Babylon Health, helping it win numerous UK awards and entering the Wired and Fortune’s World Top 50 AI Companies list.